TY  - BOOK
AU  - Heath Chip & Heath Dan
TI  - Made to stick: Why some ideas take hold and others come unstuck
SN  - 978-0-099-50569-3
U1  - 650.1 23
PY  - 2008///
CY  - London
PB  - Arrow books
N1  - 1.What sticks?
2.Simple
3.Unexpected
4.Concrete
5.Credible

ER  -