TY - BOOK AU - Wilcox Dennis L.& Cameron Glen T TI - Public Relations: Strategies and Tactics SN - 978-81-317-2743-0 U1 - 659.2 23 PY - 2009/// CY - New Delhi PB - Pearson N1 - 1.What is public relation? 2.The evolution of public relation 3.Ethics and professionalism 4.Public relation Departments and firms 5.Research 7.Program Planning ER -