TY  - BOOK
TI  - The end of advertising: why it has to die and the creative resurrection to come 
SN  - 978-0-399-58851-8
U1  - 659.1 
CY  - New york
PB  - Spiegel & Grau
N1  - the beginning of the end, floating soap, snake oil and smack, the future of advertising
ER  -