TY  - BOOK
AU  - Underhill Paco
TI  - Why we Buy: The science of Shopping 
SN  - 978-1-4165-9524-3
U1  - 658.804 23
PY  - 2009///
CY  - New york.
PB  - Simon & schuster paperbacks.
N1  - 1.Instead of samoa,stories:The science of shopping
2.Walk life an Egyptian:The mechanics of shopping
3.Men are from home depot, women are from bloomingdale's:The demographic of shopping
4.See me,feel me,touch me,buy me:The dynamics of shopping
5.Screen savers,jet lag and whirling dervishes:The culture of shoping
ER  -