TY - BOOK AU - Levinson Jay Conrad TI - Guerrilla Marketing: Easy and inexpensive strategies for making big profits from your small business SN - 978-0-7499-2811-7 U1 - 658.8 23 PY - 2017/// CY - UK. PB - Piatkus N1 - Part I. The Guerrilla approach Part II. Minimedia marketing Part III. Maximedia marketing Part IV. New-media marketing Part V. The nature of the Guerrilla ER -