TY  - BOOK
AU  - Isdell Neville
TI  - Inside coca-cola: A CEO's life story of building the world's most popular brand 
SN  - 978-0-312-61795-0
U1  - 338.76092 23
PY  - 2011///
CY  - New York.
PB  - St. Martin's Press
N1  - 1. From Ulster to Africa
2. In Johannesburg: My global career is launched
3. Conquering pepsi in the Philippines
4. Stagnation in West Germany
5. The walls falls
6. Going back to India
7. At the helm of coca-cola
8.Connected capitalism
ER  -