TY - BOOK AU - Tanveer N TI - The power of social media SN - 978-81-8455-639-1 U1 - 302.231 23 PY - 2017/// CY - New delhi. PB - Omega publications. N1 - 1.Social media and customer engagement 2.The new role of the customer 3.Build a social business 4.The social business ecosystem 5.Social technology and business decisions 6.Social analytics, metrics and measurement 7.Five essential tips 8.Engagement on the social web 9.Social CRM and business design N2 - The power of social media is the first endeavour to address the collective transformation with pieces on social media, peer production,copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field ER -