TY  - BOOK
AU  - Jeyarathnam M.
TI  - Business policy and Strategic Management
SN  - 978-93-5202-971-6
U1  - 658.4012 23
PY  - 2015///
CY  - mumbai.
PB  - Himalaya publishing house.
N1  -     1. The Strategic Management Process
    2. Mission and Goals
    3. Corporate Governance and Social Responsibility
    4. External Environment
    5. Porter's Five Forces Model and Strategic Groups
    6. Competitive Advantage
    7. Internal Scanning
    8. Strategy Formulation
    9. Strategy Formulation: Corporate Strategy
    10. Strategy Formulation: At the Business Level
    11. Strategy Formulation: Functional Strategy
    12. Strategy in Global Environment
    13. Building and Restructuring the Corporation
    14. Strategic Choice and Balanced Score Card
    15. Implementation of Strategy
    16. Designing Strategic Control Systems
    17. Matching Structure and Control to Strategy
    18. Implementation of Strategic Change
    19. Techniques of Strategic Evaluation and Control
    20. Strategic Issues in Managing Technology and Innovation
    21. Strategic Issues in Entrepreneurial Ventures and Small Businesses
    22. Strategic Issues in Not-for-Profit Organisation

ER  -