TY  - BOOK
AU  - Nair Suja R
TI  - Consumer Behaviour
SN  - 978-93-5024-700-6
U1  - 658.8342 23
PY  - 2011///
CY  - Mumbai.
PB  - Himalaya publishing house.
N1  - 1.Consumer behaviour-An introduction
2.Personality, self-concept and lifestyle psychographics of consumers
3.Consumer motivation
4.Consumer perception and attitude
5.Reference group and family influence
6.Consumer decision-making
7.Consumer-buyer behaviour models
8.Industrial or organisational buying behaviour
9.A customer relationship management
10.Consumer protection in India
N2  - This comprehensive textbook "consumer behaviour" is as per the lucknow university syllabus. This text has been organised into nine chapters covering various facets of consumer behaviour.The various chapters examine the individual factors affecting consumer behaviour, the group factors influences, the various consumer behaviour models, the industrial buying behaviour and customers relationship management.The language used throughout the book is simple and can be easily comprehended by the students.The textual matter and conceptual facts are supported by real Indian examples,to make the text more interesting
ER  -