TY  - BOOK
AU  - Khan M.M.
TI  - Encyclopaedia of Tourism
SN  - 978-81-8488-202-5
U1  - 338.479103 23
PY  - 2009///
CY  - Mumbai.
PB  - Himalaya Books
N1  - 1. Organisation of tour
2. Movement of tourists
3. Cultural factors
4. Global factors
5. Progress plan
6. Sustainable planning
7. Policy and planning
8. Publicity and advertisement 
9. Significance of publicity
10. Working of hospitality industry
N2  - Recently, there has been an upmarket trend in tourism, over the last few decades, especially in Europe and North America, where international travel for short breaks is common. Tourists, there, have higher levels of disposable income and greater leisure time, and they are also better-educated and have more sophisticated tastes.Now, there is a demand for better quality products, which has resulted in a fragmentation of the mass market for beach vacations; people want more specialized versions, such as club 18-30, quieter resorts, family-oriented holidays or niche market targeted destination hotels, as well off people are likely to take more than one short break holiday, each year
ER  -