TY  - BOOK
AU  - Kim W. Chan 
TI  - Blue ocean Strategy: How to create uncontested market space and make the competition irrelevant 
SN  - 978-1-62527-449-6
U1  - 658.802 23
PY  - 2015///
CY  - Boston.
PB  - Harvard Business review press
N1  - 1. Blue ocean strategy
2. Formulating blue ocean strategy
3. Executing blue strategy
ER  -