TY  - BOOK
AU  - Rai Alok Kumar
TI  - Exploring customer Dynamics: A relationship and behavioural Approach 
SN  - 978-93-5097-294-6
U1  - 659.1019 23
PY  - 2013///
CY  - Mumbai.
PB  - Himalaya Publishing House.
N1  - Section A: Customer relationship management
Customer relationship management perspectives
Section B: Consumer Behaviour
Consumer Behaviour: A preamble
Consumer Behaviour perspectives
N2  - This book is an attempt to provide concepts, issues and perspectives in the researches of the most vital aspect of business that is customer. This book focuses on two most important dimension of customer specific study, these are behavioural and relationship aspects. Being the most mysterious aspect of the business, customers need to be explored. This study of customer behaviour subsequently helps in determining how and what are the essential for retaining and building a lasting relationship with these customers
ER  -