TY  - BOOK
AU  - Isaac Jayant
TI  - Strategic view of marketing: A detail study of strategic marketing 
SN  - 978-93-5097-015-7
U1  - 658 23
PY  - 2012///
CY  - Mumbai.
PB  - Himalaya Publishing House
N1  - 1. Strategy: An overall view
2. Strategic marketing : An introduction
3. Product and services strategies
4. Competitive and turnaround strategies
5. Distribution strategies
6. Corporate strategies
7. The strategies in action

N2  - This book seeks to expand the coverage in all the significant areas of strategic marketing, competitive strategies, product and services strategies, growth and innovative strategies and the strategic CRM. The objective of writing this book is to make students to understand the Indian and international approach on various aspects of strategic marketing. This book has been specially written for the postgraduate students and the subject matter in this text has been presented in such a way that it can be easily grapsed by a student and also by an advanced reader by providing sufficient knowledge about strategic marketing
ER  -