TY  - BOOK
AU  - Jayappa M. 
TI  - Business Marketing
SN  - 978-93-5262-038-8
U1  - 658.8005 23.
PY  - 2016///
CY  - Mumbai.
PB  - Himalaya publishing House
N1  - 1. Introduction to Business marketing
2. Organisational buying & buying behaviour
3. Buyer-seller relationship
4. E-commerce
5. Marketing research and intelligence
6. Strategic planning and industrial marketing plan
7. Product, pricing strategies & new product development
8. Distribution channels and marketing logistics
9. Business communication
10.Business- to- Business selling
ER  -