TY  - BOOK
AU  - Bhat, K. Govinda.
TI  - CRM: CUstomer Relationaship Management 
SN  - 9788184885385
U1  - 658.812 23
PY  - 2010///
CY  - New Delhi
PB  - Himalaya Publishing House
N1  - 1. Introduction;
2. CRM Strategy and CRM Building Blocks;
3. Types of CRM;
4. CRM in Marketing;
5. Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success;
6. CRM in e-Business;
7. CRM Planning;
8. CRM Implementation;
9. Sales Force Automation (SFA);
10. Call Centre;
11. CRM and Data Warehousing;
12. HRM in CRM;
13. CRM: Customer Relation Strategy;
14. CRM - Opportunities and Challenges;
Case Study
ER  -