TY  - BOOK
AU  - Kumar Niraj
TI  - Integrated Marketing communications
SN  - 978-81-8488-221-6
U1  - 658.802 23
PY  - 2015///
CY  - Mumbai
PB  - Himalaya Publishing House
N1  - 1. Business in communication 
2.  Marketing communications- A preview
3. Communication - concept & process
4. Marketing communication in the marketing process
5. Communication model in marketing
6. Integrated marketing communications
7. Facets of integrated marketing communications
8. communication diffusion process
9. consumer communication
10. consumer mix
11. communication mix vis-a-vis- promotion mix
12. Advertising Vis-a-vis communication
13. Advertising communication
14. Advertising budget
15. Advertising agency
16. creative strategy
17. Copy writing
18. Advertising communication research
19. Persuasive communication
20. Exhibitions and trade events
21. Emerging trends in marketing communications : A new face
22. The future medium of marketing communications: Webs & Internet

ER  -