TY  - BOOK
AU  - Cheema, H.S.
TI  - Rural Marketing: Opportunities and Challenges
SN  - 9788184885088
U1  - 381.0954 23
PY  - 2010///
CY  - New Delhi
PB  - Himalaya Publishing house, 
N1  - 1 Introduction;
2 FMCG in Rural marketing;
3 FMCG Rural marketing by MNCs;
4 Rural marketing FMCG Marketed by Multinational companies ;
5 Rural marketing by FMCG Marketed by multi national Companies;
6 Rural Marketing By Multinational Companies;
7 FMCG Rural Marketing Strategies  Adopted by Multinational Companies;
8 Conclusion and finding;
9 Suggestion and recommendations  


ER  -