TY  - BOOK
AU  - Nair, Suraj R.
TI  - Consumer Behaviour: 
U1  - 658.8342 23
PY  - 2011///
CY  - New Delhi: 
PB  - Himalaya Publishing house, 
N1  - 1 Consumer behaviour - An Introduction;
2 Personality , Self Concepts and life style  Psychographic of Consumer;
3 Consumer Motivation ;
4 Consumer Perception;
5 Reference group and family Influence;
6 Consumer decision making ;
7 Consumer Buyer behaviour Models;
8 Industrial or organisational Buyer;
9 A Customer Relationship Managements;
10 Consumer protection in India;

ER  -