TY  - BOOK
AU  - Isaac, Jayant.
TI  - Strategic View of Marketing: A detail Study of Strategic Marketing/ 
SN  - 9789350970157
U1  - 658.802 23
PY  - 2012///
CY  - New Delhi
PB  - Himalaya publishing House
N1  - 1. Strategy : An Overall View;
2. Strategic Marketing : An Introduction;
3. Product and services Strategies;
4. Competitive and turnaround  Strategies;
5 Distribution Strategies;
6. Cooperate Strategies;
7 The Strategies in Action;
Case Studies;


ER  -