TY  - BOOK
AU  - Krishnamoorthy, R.
TI  - Introduction To Rural Marketing / 
SN  - 9789350511077
U1  - 658.8 23
PY  - 2014///
CY  - Himalaya Publishing House
PB  - New Delhi
N1  - 1. Nature and scope of rural marketing;
2. Exploring the growth rural market;
3. Rural consumer behaviour;
4. Rural marketing research;
5. Rural marketing segmentation;
6. Rural marketing- mix;
7. Product and pricing;
8. Distribution in rural market;
9. Organised rural retailing;
10. Rural promotion;
11. Developing the sales force for rural market;
12. Marketing of consumer goods and services;
13. Corporate initiatives in rural market;
14. Agricultural marketing;
15. Defects in the agricultural marketing system and lines of improvement- Part 1;
16. Defects in the agricultural marketing system and lines of improvement- Part  2;
17. Co-operative marketing;
18. Recent trends in agricultural produce marketing;
19. Agricultural finance and role of institutions;
20. Agricultural pricing;
21. Globalization and Agriculture;
22. Marketing of Agricultural  inputs;
23. Agricultural  inputs and customer relationship management;
24. Ethics in sales and marketing;
25. Understanding the rural market- A practical approach;
ER  -