TY  - BOOK
AU  - Avandhani, V.A
TI  - Marketing of Financial Service
SN  - 9789350247044
U1  - 658.562 23
PY  - 2017///
CY  - Himalaya Publishing House
PB  - New Delhi
N1  - PART- I: FINANCIAL SYSTEM -
1- Financial system and real system;
2- Reserve bank and financial system;
3- Saving and investment for growth;
4- Financial system- Intermediation;

PART-II: RBI AND BANKING SYSTEM -

5-Reserve bank as central bank in India;
6- RBI- Organisation and functions;
7- Reserve bank: Its role;
8- Commercial banking;
9- Banks and intermediaries;
10- Credit cards in India (plastic money);

PART-III: NPFCs AND THEIR SERVICES -

11- NPFCs - An overview;
12- Growth of non-bank financial services;
13- Management of financial services;
14- Merchant banking;
15- Mutual funds;
16- Venture capital funds;

PART-IV: FINANCE SYSTEM IN INDIA -

17- Lease, hire-purchase and housing finance;
18- Credit rating services;
19-Role of registrars;
20- Underwriting services;
21- Marketing of issues;
22- Custodian and custodial services;
23- Factoring and forfaiting;
24- Insurance service;
25- Mergers and acquisitions;
26-  Sample case studies om companies;

PART-V: SEBI AND ITS REFORMS -

27- SEBI and investor protection;
28- Functions of SEBI;
29-Institutional structure in capital market;
30- Reforms and state of capital market;

PART-VI: FINANCIAL MARKET IN INDIA -

31- New issue market and problems;
32- Money market and its instruments;
33- Securities trading regulations;
34- Instruments of issue and trading;
35- Stock markets in India;
36- OTCEI and NSE;
37- Stock management operations and functions;
38- Trading in the equity market;
39- Debt (gilted securities) market;

PART-VII: MARKET INDICATORS AND PORTFOLIO MANAGEMENT SERVICE -

40- Security market in indicators;
42- Interest rate- Theory and structure;
43-  Basics of portfolio management services;

PART-VIII: INTERNATIONAL MARKET -

43- Foreign exchange markets;
44- Euro-Currency markets;
45- Exchange risk management;
46- Exchange management in India;
47- Marketing of financial services;

Selected Bibliography
ER  -