TY - BOOK AU - Raghavendra,k TI - Digital Marketing SN - 9789352620654 U1 - 658.84 23 PY - 2016/// CY - New Delhi PB - Himalaya Publishing House N1 - Contents Unit -1- Introduction to Digital Marketing; Unit -2-Digital Marketing Research; Unit -3-Search Engine Marketing; Unit-4- Social Media and e- PR; Unit-5- Online Reputation Managements; Unit-6- Recent Trends; ER -