TY  - BOOK
AU  - Bhat,K Govinda.
TI  - Customer Relationship Managements
SN  - 9788184885798
U1  - 685.812 23
PY  - 2016///
CY  - New Delhi
PB  - Himalaya publishing house
N1  -        Contents 
1.Introduction
2. CRM Strategy and CRM Building Blocks 
3. Types of CRM 
4. CRM in Marketing 
5. Customer Life-cycle care: Leveraging Customer service to achieves CRM success 
6. CRM in e-business 
7. CRM Planning
8. CRM Implementations 
9. Sale Force Automation
10. Call Center 
11. CRM and data Warehousing 
12. HRM in CRM
13. CRM; Customer  Retention  Strategy 
14. CRM- Opportunities and challenges Case Study


ER  -