TY  - BOOK
AU  - Dulek, Ronald E.
TI  - Principles of Business Communication
SN  - 9780023307508
U1  - 658.45 23
PY  - 1990///
CY  - New York
PB  - Macmillan Publishing Company
N1  - Unit-1: Introduction;
Unit-2: Organizing non-sensitive messages;
Unit-3: Organizing non-sensitive long reports;
Unit-4: Controlling impact in non-sensitive messages;
Unit-5: Organizing sensitive messages;
Unit-6: Controlling style in non-sensitive and sensitive messages;
Unit-7: Style, organization, impact, and the strategy wheel;
Unit-8: Oral business presentations;
Unit-9: Principles of international communication;
Unit-10: Conclusion;
Unit-A: The application package;
Unit-B: Reviewing the basics;
Unit-C: How to analyze cases
ER  -