TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing 4.0
SN  - 9788126566938
U1  - 658.8 23
PY  - 2017///
CY  - New Jersey
PB  - John Wiley and Sons
N1  - Part-1: Fundamental trends shaping marketing;
Part-2: New frameworks for marketing in the digital economy;
Part-3: Tactical marketing applications in the digital economy

ER  -