The 22 Immutable Laws of Marketing:/ Al Ries & Jack Trout

By:

Ries, Al

Material type: Text

TextPublication details: London: Profile books, 1993.Description: xii, 143p. ; softbound 12.5*19 cmISBN:

978-1-8619-7610-9

DDC classification:

23 658.8 RIE

Contents:

1. The law of leadership 2. The law of the category 3. The law of the mind 4. The law of perception 5. The law of focus 6. The law of exclusivity 7. The law of ladder 8. The law of duality 9. The law of the opposite 10. The law of division 11. The law of perspective 12. The law of line extension ...........................

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 RIE (Browse shelf(Opens below))	Available		14113

1. The law of leadership
2. The law of the category
3. The law of the mind
4. The law of perception
5. The law of focus
6. The law of exclusivity
7. The law of ladder
8. The law of duality
9. The law of the opposite
10. The law of division
11. The law of perspective
12. The law of line extension
...........................

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