Communication of Innovations: A Journey with Ev Rogers/ Arvind Singhal and James W. Dearing

By:

Singhal, Arvind

Material type: Text

TextPublication details: New Delhi: Sage Publications, 2006.Description: 260p. softbound 13.5*21 cmISBN:

0-7619-3477-4

DDC classification:

23 302.2 SIN

Contents:

1. Communication of innovations 2. Revisiting diffusion theory 3. Communication Network analysis 4. Innovation as a knowledge generation 5. On integrating social cognitive 6. Social marketing and the broadening 7. Communication and social change 8. Implementing strategic extension campaigns 9. Entertainment-education and health 10. Everett Rogers Personal journey

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Mass Communication	Non-fiction	302.2 SIN (Browse shelf(Opens below))	Available		13451

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1. Communication of innovations
2. Revisiting diffusion theory
3. Communication Network analysis
4. Innovation as a knowledge generation
5. On integrating social cognitive
6. Social marketing and the broadening
7. Communication and social change
8. Implementing strategic extension campaigns
9. Entertainment-education and health
10. Everett Rogers Personal journey

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