Rethinking competitive advantage: New rules for the digital age/ Ram Charan & Geri Willigan
Material type: TextPublication details: London: Random House Business, 2021Description: xv, 202 pages : Softbound 15 x 23 cmISBN:- 9781847943477
- 23 658.4062 CHA
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Tetso College Library Commerce & Management | Non-fiction | 658.4062 CHA (Browse shelf(Opens below)) | Available | 13300 |
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658.406 KOT Leading change / | 658.406 MIL Barbarians to Bureaucrats corporate life cycle strategies: | 658.406 ZOO The Founders Mentality: | 658.4062 CHA Rethinking competitive advantage: New rules for the digital age/ | 658.4063 FLA Growing Pains : Transitioning from an entrepreneurship to a professionally/ | 658.4063 KEL The art of innovation / | 658.407124 SCH Trillion Dollar Coach The Leadership Handbook Of Silicon Valley's Bill Campbell |
How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.
Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six unwritten rules that make the digital giants thrive: from how they use digital platforms and create corporate 'ecosystems', to the way they approach team organisation and moneymaking.
But these rules are not the preserve of Silicon Valley. Charan shows that they can be applied to any company that wants to be competitive. And with stories of how traditional companies like Disney, Walmart, and BMW have adopted them, he offers a practical toolbox for applying them to your business, starting today.
Whether you're a C-suite executive or a fledgling entrepreneur, your company can succeed in the digital age. This book will show you how.
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