Social Psychology of Consumer Behavior/ Michaela Wanke English
Material type: TextPublication details: New York Psychology Press, Tylor and Francis Group 2015Description: ix,396p; Soft bound 22x14cmISBN:- 978-1-138-88294-2
- 23 658.8342 WAN
Contents:
Section I. Introduction: A Tale of Two Disciplines
Section II. The Construal of Consumer Judgment and Decisions
Section III. Affective and Cognitive Feelings in Consumer Judgment
Section IV. Social and Media Influences on Judgment and Behavior
Section V. Goals and Self-Regulation
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Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Tetso College Library Psychology | Non-fiction | 658.8342 WAN (Browse shelf(Opens below)) | Available | 11872 |
Browsing Tetso College Library shelves, Shelving location: Psychology, Collection: Non-fiction Close shelf browser (Hides shelf browser)
616.89 SAR Abnormal Psychology : The problem of Maladaptive behavior / | 658.409 HSI Delivering happiness : | 658.8342 JAN Consumer Psychology | 658.8342 WAN Social Psychology of Consumer Behavior/ |
Section I. Introduction: A Tale of Two Disciplines
Section II. The Construal of Consumer Judgment and Decisions
Section III. Affective and Cognitive Feelings in Consumer Judgment
Section IV. Social and Media Influences on Judgment and Behavior
Section V. Goals and Self-Regulation
........
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