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Made to stick: Why some ideas take hold and others come unstuck/ Chip Heath & Dan Heath English

By: Material type: TextTextPublication details: London: Arrow books, 2008Description: 3,323p. Softbound 13x20cmISBN:
  • 978-0-099-50569-3
DDC classification:
  • 23 650.1 HEA
Contents:
1.What sticks? 2.Simple 3.Unexpected 4.Concrete 5.Credible ...............
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1.What sticks?
2.Simple
3.Unexpected
4.Concrete
5.Credible
...............

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