Design Thinking : Integrating innovation, customer experience, and brand value / Thomas Lockwood.
Material type:
TextPublication details: New York. All worth Press; 2009.Edition: 2009Description: 285 p . ; softbound 15x22cmISBN: - 978-1-58115-668-3
- 23 658.5752 LOC
Contents:
Section 1: Design thinking methods: From innovation to integration to transformation
Section 2: Value: building brands, by design
Section 3: Influence: The hidden importance of service design
Section 4: Meaning: Creating customer experiences that matter
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Tetso College Library Commerce & Management | Non-fiction | 658.5752 LOC (Browse shelf(Opens below)) | Available | 9313 |
Browsing Tetso College Library shelves, Shelving location: Commerce & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| 658.562 AVA Marketing of Financial Service / | 658.562 HAR Six Sigma : | 658.562 VEN Strategic quality management : | 658.5752 LOC Design Thinking : | 658.5752092 KOC Inside Apple's design process during the golden age of Steve jobs : | 658.8 AGA Salesmanship and Advertising / | 658.8 AGA Salesmanship and Advertising / |
Section 1: Design thinking methods: From innovation to integration to transformation
Section 2: Value: building brands, by design
Section 3: Influence: The hidden importance of service design
Section 4: Meaning: Creating customer experiences that matter
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