A new brand world / Scott Bedbury.
Material type:
TextPublication details: New York. Penguin books; 2002.Edition: 2002Description: 220 p . ; softbound 14x21cmISBN: - 9780142001905
- 23 658.827 BED
Contents:
1. All aboard the Brandwagon
2. Cracking your brand's genetic code
3. Building brandwidth
4. Brand environmentalism
5. Show some emotion
6. Brand leadership
7. Branding and the corporate Goliath
8. Brand future
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Tetso College Library Commerce & Management | Non-fiction | 658.827 BED (Browse shelf(Opens below)) | Available | 8825 |
Browsing Tetso College Library shelves, Shelving location: Commerce & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.812 BHA CRM : CUstomer Relationaship Management / | 658.812 CHR Competing Against Luck: | 658.816 DEO IIM- Why I am Paying More / | 658.827 BED A new brand world / | 658.827 CHU Compendium of Brand Management / | 658.827 CHU Compendium of Brand management / | 658.827 HAN Primal Branding: Create zealots for your brand, your company and your future/ |
1. All aboard the Brandwagon
2. Cracking your brand's genetic code
3. Building brandwidth
4. Brand environmentalism
5. Show some emotion
6. Brand leadership
7. Branding and the corporate Goliath
8. Brand future
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