Beyond The Core : Expand your Market without Abandoning your Roots / Chris Zook.
Material type:
TextPublication details: Boston. Harvard Business School Press. 2004.Edition: 2004Description: 214 p . ; Hardbound 15x23cmISBN: - 1-57851-951-9
- 23 658.8 ZOO
Contents:
1.The Growth Crisis
2.Visualizing the Ideal
3.Evaluating Adjacency Moves
4.Orchestrating Adjacency Moves
5.Executing Adjacency Moves
6.Transforming through Adjacency Moves
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Tetso College Library Commerce & Management | 658.8 ZOO (Browse shelf(Opens below)) | Available | 8663 |
Browsing Tetso College Library shelves, Shelving location: Commerce & Management Close shelf browser (Hides shelf browser)
| 658.8 SON Marketing Management : In the Indian background / | 658.8 SON Marketing Management : In the Indian background / | 658.8 SON Marketing Management : In the Indian background / | 658.8 ZOO Beyond The Core : | 658.80011 GOD All Marketers Tell Stories / | 658.8005 JAY Business Marketing / | 658.8005 JAY Business Marketing / |
1.The Growth Crisis
2.Visualizing the Ideal
3.Evaluating Adjacency Moves
4.Orchestrating Adjacency Moves
5.Executing Adjacency Moves
6.Transforming through Adjacency Moves
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