Purple cow : Transform your business by being remarkable / Seth Godin.

By:

Godin Seth

Material type: Text

TextPublication details: New York. Penguin books; 2005.Edition: 2005Description: 144 p . ; softbound 12x20cmISBN:

978-0-14-101640-5

DDC classification:

23 658.38 GOD

Contents:

Not enough Ps The new P Boldfaced words and gutsy assertions Before, during, and after The greatest thing since sliced bread Did you notice the revolution? why you need the purple cow The death of the TV industrial complex Before and after Consider the beetle What works? Why the wall street journal annoys me so much Awareness is not the point The will and the way Case study:going up? Case study: what should tide do? Getting in Ideas that spread, win The big misunderstanding Who's listening? Cheating Who cares? Not all customers are the same The law of large numbers Case study: chip Conley The problem with the cow Follow the leader Case study: The Aeron chair Projections, profits, and the purple cow Case study: The best baker in the world Mass marketers hate to measure Case study: Logitech Who wins in the world of the cow Case study: A new kind of kiwi The benefits of being the cow Case study: The Italian butcher Wall street and the cow The opposite of 'remarkable The pearl in the bottle The Parody Paradox Seventy-two pearl jam albums Case study:Curd Sit there, don't just do something Case study: United stats postal service In search of Otaku Case study: How dutch boy Stirred up the paint business Case study: Krispy Kreme The process and the plan The Power of a slogan Case study: the haagen-dazs in Bronxville Sell what people are buying (and talking about) The problem with compromise Case study: motorola and nokia The magic cycle of the cow What it means to be a marketer today Marketers no longer:Now we're designers What does howard know? Do you have to be outrageous to be remarkable? Case study: McDonald's France But what about the factory? The problem with cheap Case study: what should Hallmark.com Do? When the cow looks for a job Case study: Tracey the Publicist Case study: Robyn waters gets it Case study: so popular, no one goes there anymore Is it about passion? True facts Brainstorms Salt is not boring-eight more ways to bring the cow to work Brand and company index What would Orwell say? About the author More information Drink A purple cow-for free!

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.38 GOD (Browse shelf(Opens below))	Available		10563
Books	Tetso College Library Commerce & Management	Non-fiction	658.38 GOD (Browse shelf(Opens below))	Available		8641

Not enough Ps
The new P
Boldfaced words and gutsy assertions
Before, during, and after
The greatest thing since sliced bread
Did you notice the revolution?
why you need the purple cow
The death of the TV industrial complex
Before and after
Consider the beetle
What works?
Why the wall street journal annoys me so much
Awareness is not the point
The will and the way
Case study:going up?
Case study: what should tide do?
Getting in
Ideas that spread, win
The big misunderstanding
Who's listening?
Cheating
Who cares?
Not all customers are the same
The law of large numbers
Case study: chip Conley
The problem with the cow
Follow the leader
Case study: The Aeron chair
Projections, profits, and the purple cow
Case study: The best baker in the world
Mass marketers hate to measure
Case study: Logitech
Who wins in the world of the cow
Case study: A new kind of kiwi
The benefits of being the cow
Case study: The Italian butcher
Wall street and the cow
The opposite of 'remarkable
The pearl in the bottle
The Parody Paradox
Seventy-two pearl jam albums
Case study:Curd
Sit there, don't just do something
Case study: United stats postal service
In search of Otaku
Case study: How dutch boy
Stirred up the paint business
Case study: Krispy Kreme
The process and the plan
The Power of a slogan
Case study: the haagen-dazs in Bronxville
Sell what people are buying (and talking about)
The problem with compromise
Case study: motorola and nokia
The magic cycle of the cow
What it means to be a marketer today
Marketers no longer:Now we're designers
What does howard know?
Do you have to be outrageous to be remarkable?
Case study: McDonald's France
But what about the factory?
The problem with cheap
Case study: what should Hallmark.com Do?
When the cow looks for a job
Case study: Tracey the Publicist
Case study: Robyn waters gets it
Case study: so popular, no one goes there anymore
Is it about passion?
True facts
Brainstorms
Salt is not boring-eight more ways to bring the cow to work
Brand and company index
What would Orwell say?
About the author
More information
Drink A purple cow-for free!

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