McDonald's Behind the arches / John F. Love.

By:

Love John F

Material type: Text

TextPublication details: New York. Bantam books; 1995.Edition: 1995Description: 486 p . ; softbound 15x23cmISBN:

978-0-553-34759-3

DDC classification:

23 338.76164795 LOV

Contents:

The unknown McDonald's 1. Yes, there is a McDonald 2. The salesman 3. The Franchising Derby 4. The owner/ Operator 5. Melting pot 6. Making Hamburgers 7. Making money 8. The buyout 9. Partners 10. Going public 11. McDonald's East, McDonald's West 12. High gear 13. Media Magic 14. " McDonaldizing" The suppliers 15. The public challenge 16. Checks and balances 17. Exporting Americana

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Economics	Non-fiction	338.76164795 LOV (Browse shelf(Opens below))	Available		8645

The unknown McDonald's
1. Yes, there is a McDonald
2. The salesman
3. The Franchising Derby
4. The owner/ Operator
5. Melting pot
6. Making Hamburgers
7. Making money
8. The buyout
9. Partners
10. Going public
11. McDonald's East, McDonald's West
12. High gear
13. Media Magic
14. " McDonaldizing" The suppliers
15. The public challenge
16. Checks and balances
17. Exporting Americana

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