Marketing management / Rajan Saxena.

By:

Saxena Rajan

Material type: Text

TextPublication details: Chennai. McGraw hill education; 2016.Edition: 2016Description: 816 p . ; Softbound 18x28cmISBN:

978- 93-392-2330-4

DDC classification:

23 658.8 SAX

Contents:

1.marketing management today Section 1 The marketing environment 2. The customer 3. The competition Section 2.Assembling the marketing toolbox 4. Marketing planning 5. Marketing research and information systems 6. Consumer behaviour 7. Organisational buying behaviour 8. Segmenting and targeting 9. Market measurement and demand forecasting Section 3 creating of customer value 10.product management 11. New product decisions 12. Brand management and decisions 13. Customer service 14. Pricing decision Section 4 communication and deliverance of customer value 15. Integrated marketing communications 16. Advertising management 17. Sales promotion and public relations 18. Managing the sales function 19. Managing the distribution function 20. Retail management 21. Direct marketing Section 5 creating sustainable competitive value and growth 22. Marketing strategy 23. Customer relationship management 24. Marketing organisation 25. Marketing performance and control Section 6 Broadening horizons 26. Global marketing 27. Service marketing 28. Rural marketing Section 7 cases

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 SAX (Browse shelf(Opens below))	Available		8402
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 SAX (Browse shelf(Opens below))	Available		8403

1.marketing management today
Section 1 The marketing environment
2. The customer
3. The competition
Section 2.Assembling the marketing toolbox
4. Marketing planning
5. Marketing research and information systems
6. Consumer behaviour
7. Organisational buying behaviour
8. Segmenting and targeting
9. Market measurement and demand forecasting
Section 3 creating of customer value
10.product management
11. New product decisions
12. Brand management and decisions
13. Customer service
14. Pricing decision
Section 4 communication and deliverance of customer value
15. Integrated marketing communications
16. Advertising management
17. Sales promotion and public relations
18. Managing the sales function
19. Managing the distribution function
20. Retail management
21. Direct marketing
Section 5 creating sustainable competitive value and growth
22. Marketing strategy
23. Customer relationship management
24. Marketing organisation
25. Marketing performance and control
Section 6 Broadening horizons
26. Global marketing
27. Service marketing
28. Rural marketing
Section 7 cases

There are no comments on this title.

to post a comment.