Predictably Irrational / Dan Ariely.

By:

Ariely Dan

Material type: Text

TextPublication details: U.K. HarperCollins. 2009.Edition: 1st ed. 2009Description: 280 p . ; softbound 12x19cmISBN:

978-0-00-736854-9

DDC classification:

23 153.8 ARI

Contents:

1.The Truth about Relativity 2.The Fallacy of supply and demand 3.The Cost of Zero Cost 4.The Cost of social norms 5.The influence of Arousal 6.The problem of procrastination and self-control 7.The high price of ownership 8.Keeping doors open 9.The effect of expectations 10.The Power of Price 11.The context of our character,part-1 12.The context of our character,part-2 13.Beer and free lunches

Summary: When it comes to making decisions in our lives, we think we're in control.we think we're making smart, rational choices.But are we ? from paying for coffee to losing weight,and buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patters of thought to make better, more financially sound, decisions.Predictably Irrational is not simply a fascinating read:it has the power to change the way we interact with the world-one small decision at a time.In the current economic crisis it is an invaluable tool that no person should be without.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Tetso College Library Psychology	153.8 ARI (Browse shelf(Opens below))	Available		8293

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1.The Truth about Relativity
2.The Fallacy of supply and demand
3.The Cost of Zero Cost
4.The Cost of social norms
5.The influence of Arousal
6.The problem of procrastination and self-control
7.The high price of ownership
8.Keeping doors open
9.The effect of expectations
10.The Power of Price
11.The context of our character,part-1
12.The context of our character,part-2
13.Beer and free lunches

When it comes to making decisions in our lives, we think we're in control.we think we're making smart, rational choices.But are we ? from paying for coffee to losing weight,and buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patters of thought to make better, more financially sound, decisions.Predictably Irrational is not simply a fascinating read:it has the power to change the way we interact with the world-one small decision at a time.In the current economic crisis it is an invaluable tool that no person should be without.

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