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Blue ocean Strategy : How to create uncontested market space and make the competition irrelevant / W.Chan Kim & Renee Mauborgne.

By: Material type: TextTextPublication details: Boston. Harvard Business review press; 2015.Edition: 2015Description: 287 p . ; hardbound 18x27cmISBN:
  • 978-1-62527-449-6
DDC classification:
  • 23 658.802 KIM
Contents:
1. Blue ocean strategy 2. Formulating blue ocean strategy 3. Executing blue strategy
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1. Blue ocean strategy
2. Formulating blue ocean strategy
3. Executing blue strategy

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