Marketing in Developing Economies : Heuristic Approach. Dr. Sandeep Kumar, Dr.Ajay Kumar Rathore and Madhavendra Nath Jha.

1. Enterprise systems adoption and vendor performance in India in 21st century: an analysis, by Rajiv Kumar
2. FDI investments in India: A critical review; by Jatan Singh, Kanwal Singh;
3. A critical evaluation of social media and social media marketing, by A. Lenin Jothi;
4. A comparative study of various marketing models for great Indian market, by Rajeshwari Malik;
5. A study of job satisfaction of bank officers in developing countries. With special reference to India, by Amarpreet Kaur and Inderpreet Kaur;
6. Viral marketing- a powerful, but dangerous marketing tool: by, Sweta Bakshi, Sandhya Bindal;
7. Emerging challenges for sustainable business: by, Vijay Kumar;
8. The role of 3D writing: In Heuristic approach in marketing for improving business writing: by, Vaibhav Bansal;
9. "Role of CRM towards consolidating recent trends in marketing": by, Madhavendra Nath Jha;
10. Current issues in new economic policy:cost reduction & quality improvement: by, Amarendra Kumar Chaudhury;
11. Green marketing for sustainable Development: by, Sandeep Kumar and Bharti Sawhney;
12. Marketing in emerging economies: by, Nitansha Bhutani;
13. Viral Marketing-through word-of mouth inuuence: by, Ajay Kumar Rathore and Anil Rajoria;
14. Significant role of data mining in finance and banking sector: by, Priyanka Gautam;
15. Marketing differentiation in new era: by, Shipra Jindal;
16. The relationship between brand loyalty and e-loyalty: by, Varun Kumar and Sachin Sabharwal;
17.Cyber security infrastructure in India: by, Mohit Tiwari, Ashima Bhatnagar Bhatia;
18. Green marketing: a proactive approach for sustainable business: by, Chandan Prasad, Honey Shah & Monika Agarwal;
19. Role of exports in emerging challenges for sustainable development: by, Surbhi Gupta;
20. The role of marking in economic development of developing countries: by, Rahul Mittal and Renuka Pratap;
21. "Does celeb need marketing like a product": by, Sunil Kumari and Anil;
22. Social marketing is an effective tool of marketing: by, Aashima Sharma, Namita Mishra & Rajni Bansal;
23. "Green business: a new usp for business world": by, Ajay Pratap Singh and R. C. Sing;
24. A competence to acquire an accurate, precise and profoundly intuitive apprehension for a paradigm shift from big data to big business: by, Megha Bansal;
25. Role of data mining in e-commerce: by, Rashmi Ishawat;
26. E-Marketing: A Heuristic approach towards the development of marketing economy: by, Arti Bajaj;
27. Scope and opportunities of online marketing and e-commerce: by, Vipul Pratap;
28. Marketing strategies for developing economies: by, Rajesh Bajaj.

Marketing in developing economies id full of challenges. Most of the developing economies have capitalistic model of economies and capitalism is the breeding ground of the uncertainties.

Conventional and established patterns of the marketing strategies and marketing theories/principles reflect its limitation in penetrating and positioning in the developing markets.

Marketing professionals are required to develop their experience based techniques and strategies to market their products accross the vivid culture, custom, values, cast, creed, racce, standart of loving, priorities, local conditions of the developing economies.