Start with why: How great leaders inspire everyone to take action / Sink, Simon

PART-1 : A WORLD THAT DOESN'T START WITH WHY;
1- Assume you know;
2- carrots and sticks;

PART 2 - AN ALTERNATIVE PERSPECTIVE:
3- The golden circle;
4- This is not opinion, this is biology;
5- Clarity, discipline and consistency;

PART -3: LEADERS NEED A FOLLOWING:
6- The emergence of trust;
7- how a tipping point tips;

PART 4- HOW TO RALLY THOSE WHO BELIEVE:
8- starts with why, but knows how;
9- know why. know how. then what?
10- communication is not about speaking, its about learning;

PART 5- THE BIGGEST CHALLENGE IS SUCCESS:
11- when why goes fuzzy;
12- split happens;

PART 6- DISCOVERY WHY:
13- The origin of why;
14- the new competion;

ACKNOWLEDGEMENT;
NOTES ;
INDEX.

This book is for anyone who wants to inspire others, or to be inspired.