Retailing : environment and operations / Newman, J Andrew and Cullen, Peter .

PART 1- MANAGEMENT THE RETAILING ENVIRONMENT:

1. introduction of the retailing;
2. Structural changes in the retail environment;
3. Market structure and control: retailing structures;
4. Managing in good times and bad: dealing with booms and slumps;


PART 2: RETAIL MARKETING : PLANNING AND DEVELOPMENT:

5. Strategic marketing planning for retailing: setting up the business;
6. The customers and the retail business: knowing your customers;
7. The fundamentals of merchandising product;
8. Establishing a pricing strategy;
9. Promoting the store: sending out the correct sort of messages;
10. locating the store in the retail environment;


PART 3: RETAIL MARKETING : OPERATIONS:

11. Store design and layout: production in right format;
12. managing retail service: creation quality retail quality retail services;
13. service retailing: creating tangibility;
14. business operations: financial development;
15. logistics and distribution: shipping the goods to markets;

PART 4: DELIVERING THE PRODUCT:

16. Rolling out the goods: developing new relationships;
17. people in retailing: marketing people matter;
18. out-of-store retailing: buy by wire;
20. a review of retailing: environment and operations ;

INDEX;

Retailing: environment and operation is a complete introduction to the retail environment for the students. it covers all the key areas of retailing activity. it focus on how the managers and professionals in the customers supply chain can improve their market effectiveness and operational efficiency.