Retailing management / Michael Levy, Ph.D., Babson College, Barton A. Weitz, Ph.D., University of Florida.

By:

Levy, Michael, 1950-

Contributor(s):

Material type: Text

TextPublication details: New York : McGraw Hill,Edition: Seventh editionDescription: xxxiii, 702 pages : colored illustrations ; 29 cmISBN:

9780071284240

Subject(s):

Retail trade -- Management

DDC classification:

658.87 23 LEV

Contents:

Section I- The World of Retailing: 1. Introduction to the world of Retailing; 2. Types of Retailers; 3. Multichannel Retailing; 4. Customer Buying Behavior; Section II- Retailing Strategy: 5. Retail Market Strategy; 6. Financial Strategy; 7. Retail Location; 8. Retail Site Location; 9. Human Resource Management; 10. Information Systems and Supply Chain Management; 11. Customer Relationship Management; Section III- Merchandise Management: 12. Managing Merchandise Assortments; 13. Merchandise Planning System; 14. Buying Merchandise; 15. Retail Pricing; 16. Retail Communication Mix; Section IV- Store Management: 17. Managing the Store; 18. Store Layout, Design, and Visual Merchandise; 19. Customer Service;

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.87 LEV (Browse shelf(Opens below))	Available		6797
Books	Tetso College Library Commerce & Management	Non-fiction	658.87 LEV (Browse shelf(Opens below))	Available		6798

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Section I- The World of Retailing:
1. Introduction to the world of Retailing;
2. Types of Retailers;
3. Multichannel Retailing;
4. Customer Buying Behavior;
Section II- Retailing Strategy:
5. Retail Market Strategy;
6. Financial Strategy;
7. Retail Location;
8. Retail Site Location;
9. Human Resource Management;
10. Information Systems and Supply Chain Management;
11. Customer Relationship Management;
Section III- Merchandise Management:
12. Managing Merchandise Assortments;
13. Merchandise Planning System;
14. Buying Merchandise;
15. Retail Pricing;
16. Retail Communication Mix;
Section IV- Store Management:
17. Managing the Store;
18. Store Layout, Design, and Visual Merchandise;
19. Customer Service;

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