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The Future of Pricing: how airline ticket pricing has inspired a revolution / E. Andrew Boyd

By: Material type: TextTextPublication details: New York: Palgrave Macmillan, 2007.Edition: 1st edDescription: x, 192 p. ; Soft-Bound, 23 cmISBN:
  • 9781349369591
DDC classification:
  • 23 387.712 BOY
Contents:
1. Revolution in the making; 2. Method or madness?; 3. The computer did it; 4. How it all works; 5. When passengers collide; 6. Hold me, Darlin' 7. Upon arrival: Hotels, rental cars, cruise ships, and more; 8. The just price; 9. The scientists; 10. The state of pricing; 11. Pricing's many facts; 12. The coming revolution;
Summary: "Dr. Boyd has intertwind the history of an industry with the history of the world. Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. While the book is centered on the airline industry, examples and concepts make it applicable to every industry. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought pricing."
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Reference Reference Tetso College Library Reference Non-fiction 387.712 BOY (Browse shelf(Opens below)) Not for loan 6728

1. Revolution in the making;
2. Method or madness?;
3. The computer did it;
4. How it all works;
5. When passengers collide;
6. Hold me, Darlin'
7. Upon arrival: Hotels, rental cars, cruise ships, and more;
8. The just price;
9. The scientists;
10. The state of pricing;
11. Pricing's many facts;
12. The coming revolution;

"Dr. Boyd has intertwind the history of an industry with the history of the world. Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. While the book is centered on the airline industry, examples and concepts make it applicable to every industry. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought pricing."

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