Pre-Suasion: a revolutionary way to influence and persuade / Robert Cialdini

Part-1: Pre-Suasion: the front loading of attention;
1. Pre-Suasion : an introduction;
2. Privilege moments;
3. The importance of attention... is importance;
4. What's focal is casual;
5. Commanders of attention 1: the attractors;
6. Commanders of attention 2: the magnetizer;
Part-2: Processes: the role of association;
7. The primacy of associations: I link, therefore I think;
8. Persuasive geographies: all the right places, all the right traces;
9. The mechanics of Pre-Suasion: causes, constraints, and correctives;
Part-3: Best practices: the optimization of pre-suasion;
10. Six main roads in change: broad boulevards as smart shortcuts;
11. Unity 1: Being together;
12. Unity 2: Acting together;
13. Ethical use: a pre-pre-suasive consideration;
14. Post-suasion: aftereffects;

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about hte craft of persuasion. Now he offers revelatotry new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
This is the world of 'pre-suasion', Where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. It's a world where the cautious blurt out personal information if asked a particular initial question, where online purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And, as Cialdini reveals, it's a world you can master. If you understand the tools of an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.