Strategic Brand Management / Jean-Noel Kapferer.
Material type:
TextPublication details: New Delhi : Kogan Page 2008.Description: 443 pISBN: - 8175541091
- 23 658.827 KAP
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Tetso College Library Commerce & Management | Non-fiction | 658.827 KAP (Browse shelf(Opens below)) | Available | 0281 |
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| 658.827 CHU Compendium of Brand Management / | 658.827 CHU Compendium of Brand management / | 658.827 HAN Primal Branding: Create zealots for your brand, your company and your future/ | 658.827 KAP Strategic Brand Management / | 658.827 LIG Six Rules for Brand Revitalization / | 658.827 MIL Brand thinking and other noble pursuits / | 658.827 RIE The Origin Of Brands / |
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