Business Economics / Prakash Vohra | Rakesh Mehta

1. Organisational economics;
2. Planning for small business;
3. Finance management;
4. Entrepreneurship and economic well-being;
5. Entrepreneurship and economic growth;
6. Value of stakeholder relationships;
7. Business performance;
8. Sustained corporate performance;
9. Business ownership;
10. Financial decision making;
11. Environmental risk management;
12. Asset prices;
13. Asset returns;
14. Productivity in firms;
15. Productivity measures;
16. Microenterprise as an asset-building strategy;
17. Lead and manage outsourcing initiatives;
18. Emerging market economics;
19. International linkage and exchange rates;
20. Economic autonomy;
21. Challenges for economic development in India;
22. World economy in the twentieth century.

Business economic as a profession was largely unknown until the depression ridden 1930s, when economists assumed important. As an academic discipline, economics goes back more than two centuries.Business began to employ economist in increasing numbers after World War II. Since then, the profession has grown rapidly. Currently, business economists are at work in manufacturing, mining, transportation, communications, banking, insurance, retailing, investment, and other types of enterprise, as well as in government agencies, trade associations and consulting organisations.
The present book provides readers with practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. It is structured around the changing sets of problems that decision-makers need to be able to solve at different points in time in order to get a firm started, keep the firm in business despite growing competition, grow the firm and finally, rejuvenate the firm in the face of declining demand. Designed for business men and business students, it focuses men and business students, it focuses on introducing the richness of economics as a framework for understanding business.