Advertising Management / (Record no. 4905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01205nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180518b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-1219-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra Rajeev, Myers John, Aaker David |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management / |
| Statement of responsibility, etc. | Rajeev Batra, John G.Myers, David A.Aaker. |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 2008. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi. |
| Name of publisher, distributor, etc. | PHI Learning. |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 754 p . ; |
| Other physical details | softbound |
| Dimensions | 18x23cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1.The field of Advertising Management<br/>2.Advertising planning and decision making<br/>3.Integrated Marketing communications<br/>4.Setting Goals and objectives<br/>5.How Advertising works:Some research results<br/>6.Segmentation and positioning<br/>7.Attention and comprehension<br/>8.Understanding benefit-based attitudes<br/>9.Associating feelings with the brand<br/>10.Brand equity, image and personality<br/>11.Group Influence and word-of-mouth Advertising<br/>12.Creative Approaches<br/>13.The art of copywriting<br/>14.Advertising copy testing and diagnosis<br/>15.Production and Implementation<br/>16.Media strategy:setting media budgets<br/>17.Media tactics:Allocating media budgets<br/>18.Advertising Regulation<br/>19.Advertising and society<br/>20.Global marketing and advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Tetso College Library | Tetso College Library | Commerce & Management | 18/05/2018 | 3413.00 | 659.1 BAT | 8302 | 18/05/2018 | 18/05/2018 | Books | |||||
| Dewey Decimal Classification | Tetso College Library | Tetso College Library | Commerce & Management | 18/05/2018 | 3413.00 | 659.1 BAT | 8303 | 18/05/2018 | 18/05/2018 | Books | |||||
| Dewey Decimal Classification | Tetso College Library | Tetso College Library | Commerce & Management | 18/05/2018 | 3413.00 | 659.1 BAT | 8304 | 18/05/2018 | 18/05/2018 | Books |