Consumer Behaviour / (Record no. 4618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01443nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180416b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5024-700-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8342 |
| Item number | NAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nair Suja R |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour / |
| Statement of responsibility, etc. | Suja R.Nair. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| Remainder of edition statement | 2011 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai. |
| Name of publisher, distributor, etc. | Himalaya publishing house. |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160 p . ; |
| Other physical details | hardbound |
| Dimensions | 18x23cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1.Consumer behaviour-An introduction<br/>2.Personality, self-concept and lifestyle psychographics of consumers<br/>3.Consumer motivation<br/>4.Consumer perception and attitude<br/>5.Reference group and family influence<br/>6.Consumer decision-making<br/>7.Consumer-buyer behaviour models<br/>8.Industrial or organisational buying behaviour<br/>9.A customer relationship management<br/>10.Consumer protection in India |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This comprehensive textbook "consumer behaviour" is as per the lucknow university syllabus. This text has been organised into nine chapters covering various facets of consumer behaviour.The various chapters examine the individual factors affecting consumer behaviour, the group factors influences, the various consumer behaviour models, the industrial buying behaviour and customers relationship management.The language used throughout the book is simple and can be easily comprehended by the students.The textual matter and conceptual facts are supported by real Indian examples,to make the text more interesting. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 16/04/2018 | 550.00 | 1 | 1 | 658.8342 NAI | 7992 | 30/04/2024 | 16/11/2023 | 16/04/2018 | Books |