Compendium of Brand management / (Record no. 4425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01604nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180322b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5142-445-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 |
| Item number | CHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla S.A |
| 245 ## - TITLE STATEMENT | |
| Title | Compendium of Brand management / |
| Statement of responsibility, etc. | S.A. Chunawalla. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| Remainder of edition statement | 2013. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai. |
| Name of publisher, distributor, etc. | Himalaya publishing House; |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 357 p . ; |
| Other physical details | hardbound |
| Dimensions | 15x26cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. Business is the business of brands<br/>2. Brand names<br/>3. Brand planning<br/>4. Brands and consumer psychology<br/>5. Brand's life script<br/>6. Brand values<br/>7. Managing brand system and brand roles<br/>8. Commoditization of brands and keeping brands alive<br/>9. Anti-brand thinking<br/>10. Brand extensions<br/>11. Brand influence and loyalty<br/>12. Protecting a brand<br/>13. Brand image<br/>14. Brand identity<br/>15. Brand personality<br/>16. Brand positioning<br/>17. Brand culture and brand rituals<br/>18. Brand equity<br/>19. Brand building<br/>20. Service brands<br/>21. Experiential brands<br/>22. Types of brands<br/>23. Product and brand failures<br/>24. Marketing organisation<br/>25. Reality environment of brands <br/>26. Case studies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Brands are valuable assets for any organisation. Brand building is the most challenging task. Brands must generate trust in the minds of the users. There is a connect between the brands and customers. All these dimensions of brands have been covered in this book. The latest and the best in brand research have also been incorporated. It has a racy and breezy style of narration that takes a reader from the simple to the difficult concepts with ease. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 22/03/2018 | 950.00 | 658.827 CHU | 7820 | 22/03/2018 | 22/03/2018 | Books |