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Mass Media Research: An Introduction

Wimmer D. Roger

Mass Media Research: An Introduction English Roger D. Wimmer & Joseph R. Dominick - 8th ed 2006 - Australia Wadsworth Cengage learning 2006 - vi-468 p. ; soft bound 19*23 cm

PART ONE: The Research Process
PART TWO: Research Approaches
PART THREE: Data Analysis
PART FOUR: Research Applications

ISBN: 978-0-534-64718-6

Dewey Class. No.: 302.23 / WIM

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